Exploring Subsistence Marketplaces Through a Feminist Perspective

نویسندگان

چکیده

Extant literature in the field of subsistence marketplaces adopts a gender-neutral framing marketplace exchanges despite overwhelming experience disadvantage faced by women relative to men as consequence patriarchal structures. The authors employ feminist perspectives render visible constructions power inequities. First, gendered lens revisit topics and data four published papers marketplaces, revealing new questions for future research answer well opportunities reimagine policy responses. Second, they demonstrate how analysis was conducted primary study with 21 involved microfinance programs rural South India. findings reveal that gender is social construction can be “done undone,” transform unequal relations between exchanges. Several implications theory marketing practice are then provided.

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ژورنال

عنوان ژورنال: Australasian Marketing Journal (amj)

سال: 2021

ISSN: ['1441-3582', '1839-3349']

DOI: https://doi.org/10.1177/1839334921998554